Serious business play. Seriously?

We started with a simple premise.

The old ways of managing risk are not enough to protect the people, products, and profits that shape organizations today.  Lootok teams with global executives to transform risk programs through design, technology, and legitimate engagement.

product of Marsh Risk Consulting and EY, Sean Murphy founded Lootok in 2006 and continues to revolutionize the industry by uniquely pairing military, cognitive, and behavioral sciences; design thinking; and game theory with risk expertise.

After years in the consulting world, we noticed some patterns in struggling programs:

  • Resiliency is only a hot topic when people are hitting the panic button.
  • After a big push to collect data, binders of plans end up untouched during an incident.
  • Rallying stakeholder support is like pulling teeth.

This inspired us to create a more efficient, enjoyable approach—one that takes people beyond a static plan.

We believe in purposeful play, which creates learning around the planning process and fosters program adoption. By making business continuity more meaningful and relevant, companies both reap richer data for documentation and empower their leadership to manage disruptions with confidence.

Today, companies contact Lootok to guide their continuity initiatives and keep them sustainable. If you believe business continuity can be done better, we designed our approach for you.


Not only do we work well together, we travel well together.


Sean and Roberta at the Lootok videoshoot

daily cups of coffee
daily cups of tea

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

David Ogilvy


Exploring Beijing after a client onsite.


Lootok's famous Masters of Disaster BC board game


Sean and Christopher in Neenah, WI


The chatter following a business continuity exercise.

employees with military experience
industry certifications obtained