Lootok courts a BC software: We were smitten, and it scared us (Part III)
The Brit seemed like our perfect partner, and we feared it too good to be true—technical sophistication, strong reporting/metrics, and flexibility? Our self-defense mechanism kicked in, and we couldn’t help but try to dig up some dirt. So, we asked others, “Hey, what’s the Brit really like?”
But despite our best efforts, all we could scrape up were rave reviews from their existing clients. By all accounts, the Brit seemed reliable, stable, and drama-free.
Though it may seem shallow to admit, we also wanted to date someone with a pleasing, modern aesthetic—and the Brit was recognized globally for its good-looking user interface. Having seen so many clunky platforms, we bonded in our mutual love for user-centered design. We spent many a weekend waxing poetic about the need for “simple, unobtrusive, intuitive planning.”