Creative ways to train and drive adoption by leveraging BCM software - Lootok & ClearView
I presented at the BCI World Conference in London. My topic was on using learning, training, and awareness concepts and techniques to implement and maintain a business continuity and crisis management software. The objective is to better leverage software to drive adoption and quality.
BCI World Conference participants should be able to obtain a copy of the presentation from the BCI.
Using concepts and techniques from behavioral science and game theory, I suggested better ways to deliver software implementation and maintenance. Lootok has partnered with ClearView - an awarding winning globally recognized business continuity and crisis management software. We are ClearView’s North America service provider. We selected ClearView as the our software of choice after a lengthy due diligence process. Our partnership brings new capabilities as well has higher quality of service to the marketplace.
ClearView Continuity software can solve a lot of problems. For example:
- It is a tool to manage workflow and communication
- It is a destination for your data, information, and reporting
- It is used to solve problems (e.g., gap analysis) and make decisions (e.g., investment)
- It is used to get ready for an event (planning, plans, and practice) as well as at time of event to communicate and respond
ClearView provides the infrastructure for your program. But a software is not going to teach and train your staff. It is not going to automatically build awareness and adoption. You will need to package learning, training, and adoption as part of the implementation or maintenance of the software. This is the intent of my presentation.
It starts with participation and learning. In order to get people to actively participate the process needs to be fun and interesting. We need to actively engage participants with activities (i.e., Lootok’s ABdCa®) that builds understanding and create a shared experience. Any time we work with end-users we need to use as many as the five senses as possible. Activities are perfect. Actively doing something with the information enhances our understanding and memory retention. Activities are used to anchor new, complex, and unfamiliar concepts. They shape our mental models. They create an experience that naturally enhances memory. The more top of mind information is the more likely it will be used. The more it is used the more it will become common knowledge.
Research tells us that people learn best in friendly and social environments where we can actively participate in the learning process. We don’t learn well in passive one-way presentations or by filling out templates. With the limited time we have with users and sites, we need to maximize every minute. We need to create an amazing experience that is grounded in learning.
In addition to ensuring we create the right experience and use activities to facilitate learning and training, we need to build-in adoption. We do this by treating programs like a business. If you think of your program as a business you need to have a brand, marketing, communication and messaging, and socializing. You need to create demand for the products and services you offer the organization.
A brand should be visual and emotional. It includes such items as a logo, tag lines, color scheme, font, and story. Your brand equates to your promise. Timely and engaging communication of goals and deadlines are also essential. Communication should have a call-to-action to it. Marketing the program will build familiarity, which helps with integrating the program in the way business is done.
Enjoy - Sean