Join Lootok in Philly for RIMS 2017!
As you are making plans for the RIMS 2017 Conference in Philadelphia, make sure you don’t miss Lootok’s Sean Murphy and Jeremy Stynes speaking on Monday, April 24th. They will be exploring the psychology of risk, sharing innovative ways to market your program, and breaking down traditional myths of Business Continuity Management. All in our signature, non-conventional Lootok way. We hope you come and join us!
RIMS 2017: April 23-26th, 2017 | the Pennsylvania Convention Center | Philadelphia
Lootok Sessions on Monday, April 24
Market Your Program Like a Product
12:00 – 12:25 pm | Jeremy Stynes, President, Lootok
It’s a common story. Building awareness and adoption for risk programs is hard. There is spotty engagement, limited compliance, and a check-the-box mentality that impacts the quality of your program deliverables.
Follow the story of a business continuity program that struggled to get off the ground, but then found momentum and ultimate success through re-branding the program, narrowing the target audience, rolling out a consistent and relevant communication strategy, and creating a meaningful program website. This case study not only outlines the marketing essentials that build awareness and adoption, but also shows how you can capture new data to evaluate programs year-over-year.
What will the presentation cover?
This presentation will demonstrate how to apply branding and marketing strategies to risk management programs.
Specifically, the presentation will answer:
- How do you evaluate the engagement level of your program?
- What does engagement and adoption look like?
- What does it mean to build a program brand? What are the benefits?
- How empathetic are you to your internal “customers?”
- What are five ways that you can invigorate your program?
- How do you justify the expense? How do you measure success?
- What pitfall should you look out for?
Five Myths of Operational Risk and Business Continuity Management
1:00 – 1:25 pm | Sean Murphy, CEO, Lootok
Room: RIMS Hub Booth #1427
Avoid the traps—and their negative impact—when executing your operational risk and business continuity program. Review persuasive communication, supporting evidence and alternative solutions. Recognize if the myths apply to your organization and know what to do to rectify the situation.
Risk Shrink: Exploring the Psychology of Risk
3:00 – 4:00 pm | Sean Murphy, CEO, Lootok; Hester Shaw, Internal Control Framework Director, GSK
Category: Enterprise Risk Management (ERM)
Do you overlook how your perception of threats affects response? A comprehensive view of risk requires two systems of thought—the analytical and the intuitive. Delve into the psychology of risk to better understand our relationship to threats and the human element of risk. Get the latest findings in behavioral risk research. Understand common fear factors and why our emotional perception often overrides fact or reason. Leverage the analytic and intuitive as complementary ways for evaluating risk.
- Identify cognitive, behavioral and organizational challenges to risk management.
- Rethink and reformulate your approach to risk management programs and communications.
- Bring back new training and engagement techniques to your risk communities.