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Facilitating an exercise? Find out how to reel people in!

Last month, I showed up at a client’s manufacturing site to facilitate an annual tabletop exercise. The company had recently kicked off its crisis management and business continuity initiative, so I wasn’t surprised to walk in and hear several people ask what this meeting was about, and how long it was going to last.

It is commonplace within organizations to have initiative atrophy or program of the month syndrome. People are doing more with less. Everyone is highly skilled at prioritizing work and recognizing false positive initiatives. Crisis management and business continuity can quickly get categorized as a ‘not now’ or ‘postpone as long as possible’ project in this environment. Therefore, it is important for risk and security professionals to allow our stakeholders bring themselves into the program. We need them to want the program and value the work we need them to do.

In my experience, there are usually three different types of people sitting in the room.

First, you have your evangelists, or your program advocates—they’re often the ones leading the initiative or they’ve already experienced some kind of catastrophic event. On the other end of the spectrum are those who have already decided risk management is irrelevant, so they’re checked out and sighing loudly.

But almost everyone in between is a good corporate citizen who has showed up with a printed copy of their plan because they were told to. Other than the occasional email, they’re not used to thinking about risk. You can’t blame them for wanting to just get the meeting over with and get on with their lives.

This mindset, unfortunately, is not uncommon. Whether people are unaware of the program or struggle to understand its value, it’s important to recruit them as active participants. So what are we as risk management professionals to do?

Lootok facilitate an exercise
Facilitate a successful exercise! Reel people in!

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Inspiring commitment over compliance: the elusive dream of all risk managers

Why can’t risk management, crisis management, and business continuity be a rewarding experience that people actively desire to be involved with?

Lootok Experience Model

This question led us down a path of evaluating the phenomena of experience. What makes an experience good or bad or great? Why do we love some brands and hate others? Why do we join some groups and not others? Why do we love that cash-only, poor-service, overpriced empanada spot in a run-down building on the Lower East Side, but we would be outraged with the same service and accommodations at another restaurant? Unlocking the answers to these questions begins with understanding your target audience.

  1. Who are they?
  2. What do they care about?
  3. What do they struggle with?
  4. Why should they care about your program?

While the Demand Model® evaluates the engagement level of an audience, the Experience Model™ gives us the tools to increase that demand.

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What do dog food and risk management have in common? Lootok’s Demand Model®

“Nothing happens until someone sells something to someone.” Thomas J. Watson (1874–1956), Chairman and CEO, IBM

Would a company sell a product or service that no one wanted? It’s an absurd question with a simple answer: absolutely not. You need demand. People have to want what you’re offering. At Lootok, we apply this same basic principle to risk management, business continuity, and crisis management programs.

Of course, most practitioners—people like you and me—see the value and the importance of their role in such services. But if you go outside this tight circle, demand quickly wanes. Rather than march to a linear project plan or industry standard, let demand drive the pace of progress.

Before you rollout, change, or update a global program, begin by assessing demand. Organizations tend to prefer immediate success and tangible artifacts (e.g., risk assessment or business impact analysis), but if you think of your program as a business, assessing demand would be the first thing you would do.

Out of this concept came Lootok’s Demand Model®, developed and refined over the past decade.

Lootok Demand Model

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How do you create situation awareness—Fresh perspectives with Mica Endsley

I had the privilege of sitting down with Mica Endsley —author of Designing for Situation Awareness: An Approach to User-Centered Design. Mica is the president of SA Technologies. Previously she was the Chief Scientist for U.S. Air Force.

Mica shares with us lessons learned from her book—Designing for Situation Awareness. I asked her nine (9) questions to solicit her thoughts on situation awareness, technology, and mental models.

Mica Endsley
Mica Endsley

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How do you use Nudge (behavioral science) in risk management?

Interesting presentation by Harvard Law School Professor Cass R. Sunstein on using behavioral science to change behavior:

From Behavioral Economics to Public Policy

He co-authored the book Nudge.

It is becoming increasingly necessary in risk management and business continuity management to be better, faster, and cheaper. We need to better Return on Investment (ROI), better participation, better end-user experience, faster change, greater reach and adoption, and enhanced techniques and concepts. We need people to do more with less and with higher quality and participation.  To accomplish any of this we need behavioral science.

Cass Sustein
Cass Sustein

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Why are cyber threats on top of every executive’s mind?

Sharing a few thoughts on cyber security…

I was on the phone last week with a data visualization expert and author discussing visualization problem solving—basically, how to solve problems or at least understand problems with pictures (i.e., drawing pictures). He asked a question about cyber security: “Why is a cyber threat so scary? Isn’t it just another threat?” He was right… in part—cyber is another threat, just like infectious disease, civil unrest, flood, power outage, fire, war, or accident. While we use common frameworks and capabilities for threats such as command and control, situation awareness, threat intelligence, common operating picture, common ground, and so forth, each threat has unique characteristics we need to consider. Why is cyber security on the top of every executive’s mind? It comes down to six (6) characteristics of a cyber threat:

  1. Intentional
  2. Speed
  3. Wild
  4. Interconnectedness
  5. Location
  6. Detectability

There’s a mnemonic for these six (6) characteristics: “is wild.”

Person under cyberthreat
Cyber attack

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How can I raise business continuity awareness?

Business continuity can be a challenging thing to get people to pay attention to, especially when a disruption feels distant or unlikely. However, it’s critical that your staff knows about your company’s business continuity program and is familiar with its recovery strategies and plans—prior to an incident—in order for your planning to be effective. So how can you raise business continuity awareness at your organization?

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Challenges and opportunities of omnichannel retailing

The retail sector faces risk challenges ranging from cyber security threats to active shooter incidents. These threats, coupled with advances in new technologies, social media and public perceptions of risk have required the retail sector to reevaluate the resiliency of their business.

Written by Lootok’s Sweta Chakraborty and Iris Chung.

Download full article

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Celebrate business continuity awareness week with these thematic posters

Looking for free resources for Business Continuity Awareness Week (BCAW)? Check out these thematic posters that illustrate this year’s BCAW theme.

posters
Download awareness posters

 

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Understanding the human element of risk

When it comes to managing risk, one oft-overlooked aspect is risk perception, or how we perceive a threat. What we believe or do not believe about risks has an enormous effect on how well we prepare ourselves for them, and the action we take when they occur. What factors into our fears, and how do they impact our decision-making?

Risk perception
Risk perception

 

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What’s in a name? Dissecting Nemo.

Why all the ruckus about naming a winter storm? Sometimes, the intention behind the names is to draw the public’s attention to severe weather. While winter storms may not have as large of an impact as hurricanes, they can often be erratic; for example, dumping snow in one area while leaving nothing more than rain or fog in another. Now, it’s becoming clear that superstorms have hype cycles of their own.

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How to create behavioral change for your business continuity program

Major change initiatives like business continuity take time, but many programs are often declared failures and abandoned before they are given a chance to succeed. For this reason, it’s crucial to show immediate signs of success, particularly for programs that are newly initiated or being re-launched. New behaviors also take time to become habitual, so in order for a business continuity management program to be self-sustaining, it must be gradually built and adopted as part of the company culture.

In order to accomplish this, people also need what Fogg calls “triggers.” Triggers can be thought of as a cue, prompt, call to action, or request that leads to a chain of desired behaviors. In other words, as Fogg states, “Triggers tell people to ‘do it now!’”

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A funny take on risk perception

When it comes to risk perception, we are notoriously prone to misconceptions. Whether fearing planes over bikes or elevators over stairs, we have a tendency to misjudge just how dangerous certain situations are.

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What relationship do employees have with risk management, if any?

As risk managers and business continuity management (BCM) practitioners, we obviously see and understand the importance of the programs we help facilitate. But what about employees who are otherwise outside of the BCM/risk management realm? Realistically, how do these employees view the initiatives we help implement?

We posed the question to a group of BCM and risk management professionals on LinkedIn. Here are a few of their responses.

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Can risk management ever be a revenue generating activity?

It seems like selling risk management projects internally can be like pulling teeth. So what would it take for people to be willing to pay for risk management initiatives? We posed the question to a group of risk management professionals on LinkedIn in preparation for our upcoming Building a BCM Brand webinar. Here’s some of what they had to say.

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