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Inspiring commitment over compliance: the elusive dream of all risk managers

Why can’t risk management, crisis management, and business continuity be a rewarding experience that people actively desire to be involved with?

Lootok Experience Model

This question led us down a path of evaluating the phenomena of experience. What makes an experience good or bad or great? Why do we love some brands and hate others? Why do we join some groups and not others? Why do we love that cash-only, poor-service, overpriced empanada spot in a run-down building on the Lower East Side, but we would be outraged with the same service and accommodations at another restaurant? Unlocking the answers to these questions begins with understanding your target audience.

  1. Who are they?
  2. What do they care about?
  3. What do they struggle with?
  4. Why should they care about your program?

While the Demand Model® evaluates the engagement level of an audience, the Experience Model™ gives us the tools to increase that demand.

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Risk Management’s Sweet Spot

Chris de Wolfe, global director of risk management at Mars Inc., shares his challenges of getting the global risk management program at Mars up and running.

“The CRM group had a lot to offer but was severely underutilized, which led to high insurance premiums, a high risk profile, and a significantly reduced resiliency and recovery capability,” Chris said.

Reflecting on how Mars as a business became a major success, de Wolfe decided that he needed to market and promote his own department in the same way. Partnering with Lootok, a risk management consultancy firm, he developed a strategy to engage with the employees in a fun yet educational way. He devised a 5- to 10-year plan, broken into 12- to 18-month strategies and individual project plans by mapping out all of the products and services that risk management offers. He conducted a perception survey and drew up a program based on the ABCs of risk management.

“The ABCs allowed people to understand that risk management not only provides insurance, but it also ensures that the business continues,” said de Wolfe.

Sean Murphy, CEO and founder of Lootok, said of de Wolfe:

“I’ve known Chris for 10 years and what differentiates him is that he treats his program as a business. He had a good program before but he wasn’t satisfied with it so he completely revamped it and is now reaping the benefits.”

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Why are cyber threats on top of every executive’s mind?

Sharing a few thoughts on cyber security…

I was on the phone last week with a data visualization expert and author discussing visualization problem solving—basically, how to solve problems or at least understand problems with pictures (i.e., drawing pictures). He asked a question about cyber security: “Why is a cyber threat so scary? Isn’t it just another threat?” He was right… in part—cyber is another threat, just like infectious disease, civil unrest, flood, power outage, fire, war, or accident. While we use common frameworks and capabilities for threats such as command and control, situation awareness, threat intelligence, common operating picture, common ground, and so forth, each threat has unique characteristics we need to consider. Why is cyber security on the top of every executive’s mind? It comes down to six (6) characteristics of a cyber threat:

  1. Intentional
  2. Speed
  3. Wild
  4. Interconnectedness
  5. Location
  6. Detectability

There’s a mnemonic for these six (6) characteristics: “is wild.”

Person under cyberthreat
Cyber attack

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Challenges and opportunities of omnichannel retailing

The retail sector faces risk challenges ranging from cyber security threats to active shooter incidents. These threats, coupled with advances in new technologies, social media and public perceptions of risk have required the retail sector to reevaluate the resiliency of their business.

Written by Lootok’s Sweta Chakraborty and Iris Chung.

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Understanding the human element of risk

When it comes to managing risk, one oft-overlooked aspect is risk perception, or how we perceive a threat. What we believe or do not believe about risks has an enormous effect on how well we prepare ourselves for them, and the action we take when they occur. What factors into our fears, and how do they impact our decision-making?

Risk perception
Risk perception

 

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What’s in a name? Dissecting Nemo.

Why all the ruckus about naming a winter storm? Sometimes, the intention behind the names is to draw the public’s attention to severe weather. While winter storms may not have as large of an impact as hurricanes, they can often be erratic; for example, dumping snow in one area while leaving nothing more than rain or fog in another. Now, it’s becoming clear that superstorms have hype cycles of their own.

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A funny take on risk perception

When it comes to risk perception, we are notoriously prone to misconceptions. Whether fearing planes over bikes or elevators over stairs, we have a tendency to misjudge just how dangerous certain situations are.

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Can risk management ever be a revenue generating activity?

It seems like selling risk management projects internally can be like pulling teeth. So what would it take for people to be willing to pay for risk management initiatives? We posed the question to a group of risk management professionals on LinkedIn in preparation for our upcoming Building a BCM Brand webinar. Here’s some of what they had to say.

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