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Lootok courts a BC software: We were smitten, and it scared us (Part III)

The Brit seemed like our perfect partner, and we feared it too good to be true—technical sophistication, strong reporting/metrics, and flexibility? Our self-defense mechanism kicked in, and we couldn’t help but try to dig up some dirt. So, we asked others, “Hey, what’s the Brit really like?”

But despite our best efforts, all we could scrape up were rave reviews from their existing clients. By all accounts, the Brit seemed reliable, stable, and drama-free.

Though it may seem shallow to admit, we also wanted to date someone with a pleasing, modern aesthetic—and the Brit was recognized globally for its good-looking user interface. Having seen so many clunky platforms, we bonded in our mutual love for user-centered design. We spent many a weekend waxing poetic about the need for “simple, unobtrusive, intuitive planning.”

No doubt our attraction had been instant.

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Lootok courts a BC software: It’s a Match! (Part II)

We’d been hurt before

Its a match

Years ago, we were seduced by software that promised to solve all of our problems. Maybe it was our fault for being too naïve. The software only ended up being way too complicated, and left us feeling so overwhelmed and abandoned that there was no choice but to eventually break up. The whole experience burned us so bad that we swore never to enter into the software market again.

Maybe we’d just been in the BCM scene too long, but we didn’t want anything flashy or something just “good enough.” Perhaps our standards were high, but we vowed to ourselves not to make the same mistake again.

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How do you create situation awareness—Fresh perspectives with Mica Endsley

I had the privilege of sitting down with Mica Endsley —author of Designing for Situation Awareness: An Approach to User-Centered Design. Mica is the president of SA Technologies. Previously she was the Chief Scientist for U.S. Air Force.

Mica shares with us lessons learned from her book—Designing for Situation Awareness. I asked her nine (9) questions to solicit her thoughts on situation awareness, technology, and mental models.

Mica Endsley
Mica Endsley

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Lootok courts a BC software: We were struggling (Part I)

For a long while, Lootok was happy being alone—we were a start up in New York City that was shaking up the industry. We were doing things that many thought were eccentric, even radical, but we beat the odds, changed perceptions, and emerged as an innovative force in the industry.

Throughout our 10-year existence, we remained single. A number of times, we were approached by other vendors, but we were wary of making any partnerships. Deep down, we feared doing so might compromise all the hard work and strides we had accomplished

NYC city skyline

 

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How do you use Nudge (behavioral science) in risk management?

Interesting presentation by Harvard Law School Professor Cass R. Sunstein on using behavioral science to change behavior:

From Behavioral Economics to Public Policy

He co-authored the book Nudge.

It is becoming increasingly necessary in risk management and business continuity management to be better, faster, and cheaper. We need to better Return on Investment (ROI), better participation, better end-user experience, faster change, greater reach and adoption, and enhanced techniques and concepts. We need people to do more with less and with higher quality and participation.  To accomplish any of this we need behavioral science.

Cass Sustein
Cass Sustein

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What is the best way to tell stories as means to communicate - Cliff Atkinson on Fresh Perspective

 

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How would a physicist approach risk management - Mark Buchanan on Fresh Perspective

 

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