Lootok courts a BC software: It’s a Match! (Part II)
We’d been hurt before
Years ago, we were seduced by software that promised to solve all of our problems. Maybe it was our fault for being too naïve. The software only ended up being way too complicated, and left us feeling so overwhelmed and abandoned that there was no choice but to eventually break up. The whole experience burned us so bad that we swore never to enter into the software market again.
Maybe we’d just been in the BCM scene too long, but we didn’t want anything flashy or something just “good enough.” Perhaps our standards were high, but we vowed to ourselves not to make the same mistake again.